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The Internal Communication Benchmarking module
on CommToolbox.com is an online tool to help you compare how your own
internal communication department’s budget, staffing, roles,
responsibilities and best practices compare with those of other
organizations in our database. While no company names are ever revealed,
you are able to make comparisons by industry and by size.
Here's
how it works:
- You select the type of
organization your communication group most closely resembles.
For example, do you want to benchmark just the corporate internal
communication function, or the corporate office plus field
communicators? Or do you work at a business unit within your
organization and want to benchmark yourself against other business
units?
- You identify the major
communication channels available, which will determine which
questions you will be asked. For example, detailed questions will be
asked about intranets, flagship publications (online or printed) and
video programs.
- You provide
quantitative data on staffing and budgets for your
department.
- You identify your
roles and responsibilities by clicking on options to show how
involved you are in a series of typical communication functions for your
organization. This information will also provide more context for
analyzing how your budget and staffing levels compare with the amount of
work you're responsible for.
- You write in short
descriptions of best practices in a number of areas important
to the internal communication function.
Reports you can run:
- You can compare your own quantitative results
against all organizations or a subgroup of organizations, looking at the
highest, lowest and midpoint values for each benchmarked item.
- You can compare your own quantitative results
against up to five other companies in the database based on criteria you
select, such as industry, size, location, etc.
- You can read about the best practices
other companies have identified for a variety of internal communication
challenges.
What this tool does for
you:
- Helps you assess your own department’s structure,
staffing and other use of resources in developing your strategic
plan.
- Provides supporting data to convince executives
about changes you recommend making in your communication department, and
the budget required to accomplish those changes.
- Lets you see other companies' best practices in
areas where you might want some new ideas.
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