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If you'd like to have us conduct the measurements for you, Sinickas Communications, Inc. provides a range of consulting services on a fully customized basis, as well as the automated tools available through CommToolbox. Some of the customized services include: Measuring the effectiveness of messages:
- Content analysis.
- Starch Test for aided and unaided recall.
- Reading grade-level testing.
- Knowledge testing.
Measuring the effectiveness of communication tools:
- Analysis of format, layout, graphics etc. (may include a panel of reviewers from different countries for a global publication).
- Analysis of web usage tracking reports to find significant implications.
- Readership surveys.
- Intranet usability studies.
Measuring the outcomes of communication:
- Developing pilot and control groups to identify return on investment.
- Tracking employee or customer outcomes against communication interventions.
Conducting executive interviews and focus groups.
Developing, administering and analyzing surveys:
- Communication audits.
- Readership surveys.
- Satisfaction of internal customers with communication department project managers.
- "Blind" surveys of reporters for satisfaction with PR contacts at your organization.
Facilitating strategic planning sessions.
Building measurements into your strategic objectives.
Conducting customized external benchmarking studies.
To inquire about commissioning a customized research or planning project for your organization, please send us an e-mail identifying:
- The type of work you are considering.
- The nature of your current situation that is triggering the need for this work.
- How we can best reach you to follow up with a price quote.
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