How CommToolbox Works

 

Each tool in CommToolbox lets you enter data and then run reports.  Using the tools is easy; just follow the screen directions.

 

You can get a yearly subscription for your organization and/or its subsidiaries (consultants excluded) to one or all of the tools in CommToolbox:

 

• Strategic Planning Tool
  Create your own internal communication strategic plan.
• Benchmarking Database
  Compare your organization’s internal communication function against companies in the database.
• Publication Content  Analysis
  Analyze the contents of one or more of your publications.
• Publication Starch Test
  Identify your best-read articles and which content and formatting techniques are enhancing and hindering readership.
• PR Media Coverage Accuracy
  Assess how many of your key messages in news releases make it accurately into your media coverage – and track this by media outlet, by release-writer, and by the time you spend with different media.

 

Once you subscribe, you can use the tools on CommToolbox.com with your own user ID and password to enter data or run reports – as often as you want during your subscription period.  You decide who in your organization can have different levels of access; e.g., to input data only, to run reports only, to change data only, or for full privileges to your account. Your name and your company name are kept confidential.

 

Yearly Subscription Rates Summary

	Single Organization Annual Subscription	Multiple Units Annual Subscription Per Unit	Group  of Multiple Units Defined as:
Strategic Planning	1st year: $3,000 2nd year: $2,000	1st year: $2,000 2nd year: $1,500	Each unit within the same organization
Benchmarking Database (internal communications)	1st year: $3,000 2nd year: $2,000 see Free Trial	1st year: $2,000 2nd year: $1,500 see Free Trial	Each unit within the same organization or multiple organizations
Content Analysis (each publication)	1st year: $2,000 2nd year: $1,500 see Free Trial	1st year: $1,500 2nd year: $1,000 see Free Trial	Each publication of one organization
Starch Test (each publication)	1st year: $2,000 2nd year: $1,500 see Free Trial	1st year: $1,500 2nd year: $1,000 see Free Trial	Each publication of one organization
Media Coverage Accuracy	1st year: $3,000 2nd year: $2,000 see Free Trial	1st year: $2,000 2nd year: $1,500 see Free Trial	Each unit within the same organization

 

Subscribe now or, if you have questions, send us an email

 

Yearly Subscription Rates

 

Strategic Planning

First Year: $3,000 for one corporate-level communication department or one business-unit-level department.

Second year: $2,000

Group Discount: $2,000/yr per unit for two or more business units of the same organization subscribing at the same time. For example, if a corporate department and the communication functions at four of the corporation’s business units subscribe at once, the subscription would be 5 x 2,000 = $10,000. Advantage: besides the savings on subscription cost, for multiple units of the same organization we can create a separate database for that organization to track how each unit responded about strengths, weaknesses, opportunities and threats versus the average responses at other units. In this case, the corporate-level communicator can use this information to address threats and weaknesses, and identify best practices to be shared with other units.  Subscription for the group from the second year and forward will be $1,500/yr per unit.

 

Internal Communication Benchmarking

First year: $3,000 for one corporate-level communication department or one business-unit-level department.

Second year: $2,000/yr per unit.

Group discount, first year: $2,000/yr per unit for two or more organizations if they sign up at the same time to participate in a custom benchmarking study among themselves in a closed database. For example, If you wish to conduct a benchmarking study with four other organizations in your industry, the subscription would be 5 x 2,000 = $10,000 paid by the company sponsoring the study or shared equally by all. Similarly, a single organization with multiple business units can conduct an internal benchmarking study. Subscription for the group from the second year forward will be $1,500/yr per unit.

 

Publication Content Analysis

First year: $2,000/yr for one publication, either printed or electronic.

Second year: $1,500/yr for one publication, either printed or electronic.

Group discount, first year: $1,500/yr per publication for two or more publications of the same organizations enrolled at the same time.  For example, if you subscribe for your organization’s quarterly magazine, its monthly newsletter, and its weekly email newsletter, a subscription will cost 3 x 1,500 = $4,500. Advantage: besides the savings on subscription cost, we can create a separate database for your publications so you can compare space devoted to your ideal content across all your publications. Subscription for the group in the second year on will be $1,000/yr per publication.

 

Starch Test

First year: $2,000/yr for one publication, either printed or electronic.

Second year: $1,500/yr for one publication, either printed or electronic.

Group discount, first year: $1,500/yr per publication for two or more publications of the same organization enrolled at the same time. For example, if you subscribe for your organization’s quarterly magazine, its monthly newsletter, and its weekly email newsletter, a subscription will cost 3 x 1,500 = $4,500. Subscription for the group from the second year forward will be $1,000/yr per publication.

 

Media Coverage Accuracy

First year: $3,000 for one corporate-level communication department or one business-unit-level department.

Second year: $2,000/yr per unit.

Group discount, first year: $2,000/yr per unit for two or more business units of the same organization subscribing at the same time. Subscription for the group from the second year forward will be $1,500/yr per unit.

Subscribe now or, if you have questions, send us an email.

 

 

FREE TRIAL Offer

 

Limited-period free trials are available for the following tools:

 

• Benchmarking Database (12 months Free Trial)
• Content Analysis (3 months Free Trial)
• Starch Test (3 months Free Trial)
• Media Coverage Accuracy (3 months Free Trial)

 

Sign up for FREE TRIAL now